Stagwell Inc. (NASDAQ: STGW) announced a strategic partnership with Gradial, a fast‑growing agentic‑AI company, on November 25, 2025. The deal will combine Stagwell’s global creative and AI expertise with Gradial’s autonomous execution engine, enabling brands to automate campaign creation, asset tagging, and real‑time personalization across multiple channels.
The partnership will launch a joint go‑to‑market program and a series of targeted client pilots. By embedding Gradial’s AI agents into Stagwell’s existing tools, the alliance aims to eliminate operational bottlenecks and accelerate the delivery of personalized experiences. The integration is expected to reduce campaign deployment times from weeks to minutes, increase creative output, and improve data‑driven decision making for clients.
Stagwell’s AI strategy has accelerated in 2025, highlighted by a Q3 earnings beat that saw revenue rise to $743 million and adjusted EPS of $0.24 versus a consensus of $0.23. The company’s “Agent Cloud” and recent partnership with Palantir underscore its commitment to embedding AI across marketing, product development, and investment strategies. The Gradial partnership builds on this momentum by adding a scalable, agentic layer that can autonomously execute marketing tasks, thereby expanding Stagwell’s service offering and potential revenue streams.
Doug Tallmadge, co‑founder and CEO of Gradial, said the collaboration “will combine Stagwell’s scale, design expertise, and strategic leadership with Gradial’s cutting‑edge agents to help brands move faster, personalize more effectively, and unlock new levels of creative and operational performance.” Mark Penn, chairman and CEO of Stagwell, added that the partnership “reinforces our focus on AI and technology, positioning us to compete more aggressively with legacy marketing giants and deliver higher value to our clients.”
The partnership is expected to strengthen Stagwell’s competitive positioning in the AI‑enabled marketing space. By offering a fully integrated, agentic solution, Stagwell can differentiate itself from traditional agencies that rely on manual workflows. The alliance also opens new upsell opportunities for existing clients and creates a foundation for future product expansions, potentially driving higher revenue growth and margin expansion in the coming quarters.
The next phase will involve deploying the joint solution in a select group of enterprise clients, with a broader rollout planned for the second half of 2025. Stagwell and Gradial will monitor pilot outcomes to refine the platform and develop scalable deployment models for other agencies and brands.
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