SurgePays has launched a new Growth Marketing and Data Partnerships Division, headed by James Herber as Vice President of Growth Marketing and Data Partnerships.
The division will integrate marketing performance, partner analytics, and audience management across SurgePays’ wireless and fintech ecosystem, including Torch Wireless and LinkUp Mobile, and will focus on monetizing the company’s expanding consumer data set to generate high‑margin recurring revenue.
It will commercialize DigitizeIQ, a proprietary intake engine originally part of the LogicsIQ subsidiary, repurposing it into a platform that captures verified consumer insights and converts them into targeted marketing opportunities for underserved consumers. DigitizeIQ previously generated over $50 million in revenue in its prior application.
SurgePays’ Q2 2025 revenue was $11.5 million, up from $10.6 million in Q1 2025, and the company has guided 2025 revenue to $75–$90 million and 2026 revenue to $225–$240 million. The new data‑driven revenue engine is intended to offset the decline in growth from the Affordable Connectivity Program, which ended in 2024, and to strengthen the company’s competitive advantage in the underbanked market.
CEO Brian Cox said the shift reflects the company’s need to diversify beyond subsidized programs and to leverage its unique customer base and infrastructure, including its point‑of‑sale platform in retail locations, to create new high‑margin revenue streams.
SurgePays’ existing segments generate 60% of revenue from wireless services, 25% from fintech products, and 15% from point‑of‑sale solutions. The new division is expected to contribute an additional 10% of total revenue by the end of 2026.
The launch follows SurgePays’ recent transition to other government‑subsidized programs such as Lifeline and the company’s ongoing efforts to improve cash flow and reduce net losses.
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