Suzano has launched a new fluff pulp production line at its Limeira plant in São Paulo, raising annual capacity from 100,000 to 440,000 tonnes—a 400 % jump—after a R$490 million investment that converted an existing pulp line into a flexible machine capable of producing both Eucafluff® and market pulp.
The new line is built around Suzano’s proprietary Eucafluff® technology, which allows the company to manufacture eucalyptus‑based fluff pulp for absorbent and personal hygiene products such as diapers, sanitary pads and pet pads while retaining the flexibility to produce conventional market pulp on the same equipment.
By expanding capacity, Suzano is positioning itself in a high‑margin hygiene segment that is experiencing growing global demand for sustainable, eucalyptus‑derived fluff pulp. The larger output supports the production of thinner, more discreet absorbent products that cut plastic film usage and lower transportation costs, reinforcing the company’s sustainability narrative and cost‑efficiency promise.
Guilherme Melhado Miranda, Suzano’s Global Director of Fluff and Fiber Solutions, said the expansion “enables us to meet rising demand and to support our clients worldwide in developing innovative and sustainable products.” Leonardo Grimaldi, Executive Officer – Commercial Pulp, added that the investment “brings cost efficiency, a positive environmental impact and scalable business opportunities.”
The global fluff pulp market is projected to grow at a 4.2 % CAGR, and Suzano’s move disrupts a concentration dominated by a few U.S. players by offering a hardwood alternative that meets EU Ecolabel and Nordic Swan standards. The expansion strengthens Suzano’s competitive position and aligns with its strategy to diversify beyond hardwood pulp into higher‑margin, eco‑friendly segments.
Overall, the capacity increase enhances Suzano’s operational flexibility, supports long‑term growth in a high‑margin hygiene market, and signals the company’s commitment to sustainable innovation while potentially improving margins through scale and product mix shifts.
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