Stran & Company announced a new online gifting platform that lets corporate clients design branded gifting experiences for their customers. The platform offers tiered gift options of $25, $50, and $100, each paired with curated merchandise assortments and optional charitable e‑gift card choices. Recipients receive a unique redemption code and a personalized email that directs them to a branded redemption site, while the company provides all‑inclusive fulfillment pricing that covers the gift, tax, shipping, and handling, and includes dedicated customer care and program management.
The launch comes on the heels of Q3 2025 results that showed revenue up 29.0% year‑over‑year to $26.0 million, while the company’s net loss narrowed to $1.24 million from $2.04 million in the same quarter last year. Gross profit margin fell to 27.2% from 29.5% in Q3 2024, a decline largely attributed to the lower‑margin Gander Group acquisition. Segment data reveal that the core Stran segment grew 5.9% to $17.6 million, whereas the Stran Loyalty Solutions (SLS) segment surged 139.0% to $8.3 million, driven by the Gander Group integration.
The platform is being piloted with one of the world’s largest audit, tax and advisory firms, positioning Stran to capture recurring revenue from enterprise‑level gifting and loyalty programs. By moving into a digital gifting space, Stran strengthens its competitive moat against traditional promotional‑product providers and aligns with its broader strategy to leverage technology for operational efficiency and deeper customer relationships. The new offering also provides a hedge against headwinds such as tariff‑related costs—$1 million in unrecoverable expenses reported in Q3 2025—by creating a higher‑margin, scalable revenue stream.
CEO Andy Shape emphasized that the launch “reflects our commitment to delivering scalable, high‑impact engagement solutions for our clients. The Online Gifting Program aligns with our strategy to expand customer engagement capabilities and strengthen long‑term recurring revenue streams.” While the company remains unprofitable, the platform’s recurring‑revenue model and the growth seen in the SLS segment signal a strategic pivot toward higher‑margin, technology‑enabled services that could improve profitability over time.
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