So-Young International Inc. appointed Ms. Gefei Li as Chief Operating Officer, Ms. Bei Wang as Chief Marketing Officer, and Mr. Xiaodong Ying as Chief Technology Officer, all effective January 1, 2025. These appointments reflect a strategic realignment of the company's leadership structure.
Ms. Gefei Li joined the company in January 2024 as a senior vice president, bringing experience from McKinsey & Company. Ms. Bei Wang, a founding member, has been responsible for content, branding, and marketing throughout her tenure.
Mr. Xiaodong Ying, who has served as a director since October 2023 and Chief Growth Officer since September 2022, will resign from his Chief Growth Officer position on the same date as his CTO appointment. These changes aim to strengthen the company's operational, marketing, and technological leadership.
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