Synchrony announced on June 25, 2025, a joint sponsorship with KTM North America, Inc. for the Babes in the Dirt 2025 Off-Road Adventure Series. Babes in the Dirt is the largest network and event series for women off-roaders in the U.S., a rapidly growing segment in powersports.
As the official financing partner for all motorcycle sales, parts, garments, and accessories sold through Babes in the Dirt, Synchrony aims to help women access the equipment needed to participate in off-road adventures. Data from the organization indicates that 23% of 2024 attendees intended to purchase a bike within the year, with financing being a key factor.
KTM North America will showcase its latest motorcycles and offer participants opportunities to try them out on-site during the series. This partnership supports the mission of expanding powersports to women and provides Synchrony with a direct channel to offer financing solutions to this demographic.
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