KnitWell Group, a portfolio of American fashion brands including Chico's, WHBM, and Soma, selected Synchrony as a strategic provider for consumer financing in a new multi-year partnership announced on January 22, 2025. This collaboration will introduce private label and Mastercard dual-branded credit card programs for each brand.
The dual-branded cards will allow customers to earn rewards on purchases made anywhere Mastercard is accepted, in addition to benefits for purchases within KnitWell Group brands. This initiative aims to drive customer experiences, loyalty, and overall sales for the fashion brands.
The new Synchrony-backed credit cards and key features of the program are expected to be issued in September 2025. This partnership expands Synchrony's reach within the apparel and accessories market, leveraging its advanced analytics and flexible financing options.
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