AT&T and Mitsubishi Motors announced a partnership that will embed AT&T’s 5G network into the 2026 Mitsubishi Outlander SUV, giving the vehicle ultra‑fast data speeds, enhanced infotainment, and over‑the‑air software updates. The collaboration is part of AT&T’s broader strategy to diversify its network‑based offerings beyond traditional mobile subscribers and to capture a share of the growing connected‑car market.
The 2026 Outlander will feature a 12.3‑inch touchscreen, wireless Apple CarPlay and Android Auto, and built‑in OTA update capability, making it an ideal platform for 5G‑enabled services. By integrating its nationwide 5G coverage, AT&T will provide Mitsubishi drivers with real‑time navigation, high‑definition media streaming, and seamless vehicle‑to‑everything (V2X) communication, positioning the brand at the forefront of automotive connectivity.
AT&T’s leadership highlighted the partnership as a key component of its automotive strategy, noting that the company already serves 31 automotive brands and is investing heavily in its IoT and connected‑car functions under AT&T Connected Solutions. The deal is expected to open a new revenue stream for AT&T, complementing its existing mobile and fiber businesses and reinforcing its position against competitors such as Verizon and T‑Mobile in the automotive space.
AT&T’s recent financial performance underscores the strategic fit of the partnership. In Q4 2024, the company reported $32.3 billion in revenue and an adjusted EPS of $0.54, while Q3 2025 revenue was $30.7 billion with the same EPS. The partnership aligns with AT&T’s goal of expanding its IoT footprint and generating incremental revenue from connected‑vehicle services, which are projected to grow faster than core mobile subscriptions.
The collaboration also reflects broader industry trends, as automakers increasingly integrate 5G to enable advanced infotainment, real‑time data analytics, and autonomous driving capabilities. By securing a partnership with Mitsubishi, AT&T strengthens its competitive positioning in the automotive connectivity market and signals its commitment to delivering next‑generation in‑vehicle experiences.
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