TrueBlue’s PeopleReady division announced on December 12, 2025 that it has added an AI‑enabled bill rate feature to its JobStack staffing app, which was first rolled out to clients on December 10, 2025. The new capability delivers personalized, data‑driven bill rates in seconds, allowing customers to set pricing more quickly and accurately by incorporating job details, location, market pay conditions and historical fill performance into real‑time guidance.
The launch is part of TrueBlue’s broader digital transformation, which has already produced an 8% improvement in SG&A expense to $92 million in Q3 2025 versus $100 million in the prior year, and a 130‑basis‑point expansion of adjusted EBITDA margin to 2.5%. The AI bill rate tool complements ReadyMatch technology, which identifies best‑fit workers in hours rather than days, tightening the end‑to‑end staffing loop and reinforcing the company’s shift from low‑margin on‑demand labor to higher‑value, skilled workforces.
The new feature creates a new revenue lever and strengthens TrueBlue’s competitive moat by giving clients faster decision‑making and potentially lower labor costs. It also supports the company’s goal of doubling its addressable market to $90 billion after the acquisition of Healthcare Staffing Professionals, a move that has already doubled the market size from $45 billion.
CEO Taryn Owen said the launch demonstrates TrueBlue’s commitment to leveraging AI to improve pricing power and operational efficiency, while CFO Carl Schweihs highlighted the company’s disciplined cost management and continued investment in high‑return verticals. These comments underscore the strategic intent behind the feature and the broader transformation agenda.
Q3 2025 earnings showed revenue up 13% to $431 million, a net loss narrowed to $2 million, and adjusted EBITDA more than doubled to $11 million. The company guided for Q4 revenue of $399–$424 million, reflecting confidence in sustained growth and the positive impact of its digital initiatives.
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