Taboola announced the launch of Predictive Audiences, a new enhancement to its Realize performance marketing platform. This technology is designed to help advertisers discover untapped, high-converting customers, enabling them to meet performance marketing goals at scale. Predictive Audiences has been in limited availability since February.
Advertisers utilizing Predictive Audiences, including The Motley Fool, QuinStreet, and NerdWallet, have reported significant incremental growth. Some advertisers have seen conversion growth of up to 270% with minimal changes to their Cost Per Acquisition (CPA), leading to nearly 40% year-over-year spend growth with Realize. Weekly spend attributed to Predictive Audiences has tripled since its limited launch.
Predictive Audiences leverages advertisers’ first-party conversion data combined with Realize’s unique data to build AI-powered segments. This allows the platform to identify high-potential users across Taboola’s network, driving more efficient customer acquisition. The technology offers flexible campaign optimization, allowing advertisers to tailor audience size for balance between scale and efficiency.
This product launch is significant as it strengthens the Realize platform by offering advanced AI-powered targeting capabilities, directly addressing advertisers' needs for efficient customer acquisition and improved Return on Investment (ROI). The reported conversion growth and increased advertiser spend demonstrate the immediate impact and value of this new feature, reinforcing Taboola's competitive advantage in performance advertising.
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