Taboola announced the introduction of DeeperDive, an industry-first Generative AI answer engine built for the open web. This new technology is designed to live directly on publisher websites and leverage their own content, connecting readers with diverse, specialized stories from trusted sources. DeeperDive aims to empower publishers by providing a new way to engage readers.
The technology is powered by Taboola’s unique “Pulse of the Internet” readership data, which provides insights into user interests and reading habits. Gannett | USA TODAY Network is the first to deploy DeeperDive in the U.S., while The Independent is the first to deploy it in the U.K. This initiative seeks to defy potential abuse of publisher content by generative AI search engines.
The launch of DeeperDive is significant as it represents a key AI product innovation that directly supports Taboola's publisher partners by enhancing user engagement with their content. This strengthens Taboola's value proposition to publishers, potentially increasing session depth and diversifying its AI offerings in the evolving digital content landscape.
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