Trident Digital Tech Holdings Ltd. (NASDAQ: TDTH) announced on August 7, 2025, its role as the Principal Partner of Singapore’s National Day Parade 2025 (NDP 2025). As part of this sponsorship, Trident launched the 'Tridentity GO' digital campaign, running from early July to the end of August, to engage the community and support local businesses.
The campaign utilizes the Tridentity app to offer exclusive SG60 deals from over 70 local merchants across dining, lifestyle, and wellness sectors. Users can collect digital 'stamps' by visiting participating merchants, making purchases, and scanning QR codes, with the goal of unlocking guaranteed prizes and entry into a lucky drawing.
This initiative aims to channel traffic to local businesses, boosting awareness and sales for homegrown brands. Soon Huat Lim, CEO of Trident, stated the campaign brings the community closer to the SG60 celebration in an interactive and rewarding way, combining technology with community spirit.
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