Williams Racing and Atlassian announced a long-term title partnership on February 11, 2025, forming Atlassian Williams Racing. This multi-year commitment is the biggest partnership deal in Williams' 48-year history, uniting two organizations focused on teamwork and technology.
Under the partnership, Atlassian becomes the Official Title Partner, Official Technology Partner, and Official Collaboration Software partner. Atlassian's AI-powered collaboration software and 'System of Work' philosophy will be adopted across the F1 team to deepen teamwork and collaboration, aiming to improve on-track performance.
Atlassian's branding will feature prominently on the FW47 race cars for the 2025 Formula 1 season, driven by Alex Albon and Carlos Sainz. This partnership is expected to accelerate Williams' transformation and showcase Atlassian's platform in a high-stakes, technology-driven environment, enhancing brand visibility and demonstrating the practical application of its software.
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