Telefónica Germany announced a multi‑year partnership with Amdocs on November 11 2025 that will extend its existing billing platform for an additional three years while integrating Amdocs’ generative‑AI solutions into customer‑service and sales workflows.
The core of the collaboration is the deployment of Amdocs’ amAIz Sales Agent, a domain‑specific generative‑AI tool that automates personalized upsell opportunities for both consumer and enterprise customers. By embedding the agent into billing and customer‑service processes, Telefónica Germany expects to increase cross‑sell revenue and reduce manual handling costs, thereby improving operational efficiency and customer experience.
The three‑year extension of the billing platform ensures continuity of service as the company scales its AI capabilities across its network. It also signals confidence in Amdocs’ proven platform, which has already delivered reliable billing operations for Telefónica Germany’s millions of customers.
Strategically, the partnership positions Telefónica Germany to accelerate its digital transformation and maintain competitiveness in a market where AI adoption is becoming a key differentiator. The move aligns with the company’s broader AI initiatives, including a Google Cloud‑based network‑planning tool and a partnership with Nvidia to develop a telecom‑specific GenAI model for network maintenance.
Mallik Rao, Chief Technology and Enterprise Business Officer at Telefónica Germany, said the collaboration “combines innovation with proven reliability. By adding modern GenAI capabilities, we can make even better personalized offers to millions of our customers, further improving the customer experience.” Anthony Goonetilleke, Group President of Technology and Head of Strategy at Amdocs, added that the partnership “will enable Telefónica Germany to contextualize and personalize customer interactions, positioning them to capture top‑line growth while driving down the associated costs to acquire and serve.” Amdocs CEO Shuky Sheffer noted that the deal “extends our momentum following recent GenAI‑related wins and further demonstrates Amdocs’ pivotal role in accelerating generative AI adoption in the telecom industry.”
The partnership underscores Amdocs’ strategy of leveraging its amAIz platform to deliver industry‑specific AI solutions, while giving Telefónica Germany a scalable, AI‑enabled billing and sales ecosystem. The collaboration is expected to strengthen Telefónica Germany’s competitive position, enhance customer engagement, and create new revenue streams through AI‑driven upselling, while reinforcing Amdocs’ market leadership in telecom‑specific generative‑AI services.
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