Truist Wealth announced the launch of a new mobile‑first investment platform built on InvestCloud technology on December 10, 2025. The platform unifies account data from Truist Mobile Banking, Online Banking, and the Truist Investment Advisory Group, giving clients a single view of their portfolios and the ability to trade a range of securities directly from their phones.
The platform’s design centers on a self‑service experience. Clients can view consolidated holdings, receive research from the advisory group, and execute trades for stocks, ETFs, mutual funds, and fixed‑income products without contacting a representative. By integrating data from multiple systems, the platform reduces friction and speeds up decision‑making, a key driver for attracting younger, digitally‑native investors who expect instant access to their wealth.
The launch is part of Truist’s broader digital transformation agenda that added 730,000 new digital accounts in 2024—an increase of roughly 20 % over the 600,000 new accounts added in 2023. The growth in digital accounts, combined with the new platform, positions Truist to deepen client relationships and grow fee income, a critical component of the bank’s target 15 % return on tangible common equity (ROTCE) by 2027.
In a crowded wealth‑management market, Truist’s move gives it a competitive edge over rivals such as Fidelity, Charles Schwab, and Merrill Edge, which have long offered mobile‑first solutions. By leveraging InvestCloud’s cloud‑native architecture, Truist can scale the platform quickly, add new investment products, and personalize client experiences—capabilities that are increasingly demanded by high‑net‑worth households.
“Truist Wealth is focused on meeting clients where they are on their investment journeys,” said Heather Magaha, Head of Wealth Strategic Partnerships and Delivery. “The partnership with InvestCloud allows us to deliver a seamless, digital experience that empowers clients to manage their wealth on the go.” Dan Bjerke, President of Digital Wealth at InvestCloud, added that the joint commitment to innovation will “drive deeper client engagement and higher fee income for Truist.”
Analysts have maintained a moderate buy stance on Truist, citing the platform’s potential to capture a larger share of the high‑income segment and support the bank’s long‑term profitability goals. The launch underscores Truist’s strategy to blend digital convenience with its traditional banking strengths, reinforcing its diversified revenue model.
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