Keystone RV, a subsidiary of THOR Industries and a leading manufacturer of towable recreational vehicles, announced a major brand refresh under the new banner: 'Proven in the Wild™.' This refreshed identity aims to capture the spirit of Keystone's customer community, who venture off-grid and rely on their RVs for durability.
At the core of the refresh is a redesigned logo, inspired by the architectural keystone, symbolizing strength, stability, and support in any terrain. This marks the first major design overhaul in Keystone's history, with a new visual system drawing inspiration from nature, movement, and modern utility. The new look will be applied across digital platforms, products, and dealer showrooms.
The initiative reinforces Keystone's commitment to building practical and reliable RVs for real campers, emphasizing that expertise is earned through decades of experience. This strategic branding effort is designed to resonate with consumers seeking proven performance in their outdoor adventures.
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