Thryv Holdings, Inc. reported its fourth quarter and full year 2024 financial results on February 27, 2025, announcing a 41% year-over-year increase in Total SaaS revenue for Q4 2024. Thryv's core SaaS revenue, excluding the Keap acquisition, grew by 23% year-over-year.
For the full year 2024, Total SaaS revenue increased by 30% year-over-year. The company achieved a Q4 SaaS Adjusted EBITDA Margin of 17% and noted that SaaS now drives the majority of its revenue, marking a pivotal inflection point in its transformation into a leading software company.
Total SaaS subscribers increased by 73% in Q4, driven by the addition of Keap's clients, continued conversion of marketing service clients, and new client acquisitions. Thryv exceeded its Q4 SaaS guidance and reiterated its full-year 2025 outlook, projecting SaaS revenue between $464.5 million and $474.0 million, with Keap expected to contribute $75 million to $78 million of that revenue.
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