Thryv Holdings, Inc. announced on October 29, 2024, that it has signed a definitive agreement to acquire Infusion Software, Inc., known as Keap, for $80 million in cash. Keap is a prominent provider of customer relationship management and marketing automation solutions for small and medium-sized businesses (SMBs).
This acquisition is expected to significantly enhance Thryv’s SaaS business by integrating powerful automation features into its platform, aiming to streamline SMB operations and improve customer engagement. The combined entity is projected to have over 100,000 SaaS subscribers, solidifying Thryv's position in the SMB SaaS market.
Joe Walsh, Thryv's Chairman and CEO, stated that this move is a transformative moment for the company, increasing its scale, subscriber count, and market presence in North America and internationally. The integration of Keap's marketing and sales automations is anticipated to create cross-sell and upsell opportunities within Thryv's growing subscriber base.
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