Mattel, Inc. and WWE, part of TKO Group Holdings, announced a multi-year extension to their global licensing agreement. This renewal ensures Mattel will continue to produce a wide range of WWE products, including action figures, playsets, and roleplay items.
The partnership, which began in 2010, has been highly successful, with Mattel’s WWE action figures consistently ranking among the top 10 properties in the U.S. action figure category. The WWE Main Event Action Figure Series is noted as the longest-running continuous action figure assortment in history.
This multi-year extension aligns with WWE's ongoing international expansion, particularly through its new partnership with Netflix. The continued collaboration secures a significant revenue stream from consumer products and reinforces WWE's brand presence globally.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.