On September 30, 2025, TKO Group Holdings and Paramount announced a long‑term media rights agreement that makes Paramount+ the exclusive home of Zuffa Boxing throughout the United States, Canada, and Latin America. The joint venture, formed by TKO and Sela, will begin distributing a full slate of boxing events in January 2026, starting with 12 action‑packed cards and with plans to grow the number of events in subsequent years.
This deal expands TKO’s media rights portfolio beyond its core UFC and WWE properties, adding a new, high‑profile boxing promotion to its lineup. By securing exclusive streaming rights, TKO gains a new revenue stream and a platform to cross‑promote its combat sports brands, potentially boosting viewership and sponsorship opportunities across its portfolio.
The agreement also allows select Zuffa Boxing events to be simulcast on CBS and other Paramount platforms, further extending reach and monetization potential. The partnership underscores TKO’s strategy to diversify its content offerings and strengthen its position in the premium sports entertainment market.
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