Qatar Airways announced a partnership with IMG, a leading global sports marketing agency and TKO subsidiary, to launch a next-generation in-flight sports streaming experience. This service will be exclusively available on the airline's Starlink-connected aircraft.
For the first time, passengers will be able to enjoy high-definition coverage of Sport 24 and Sport 24 Extra, IMG's premium live sports channels for the airline and cruise industries. This content will be accessible via a dedicated web player on personal electronic devices.
Qatar Airways is the first global airline to offer Sport 24 as an integrated live sports streaming experience, powered by Starlink's high-speed internet connection. This initiative expands IMG's content distribution and monetization opportunities in the travel sector.
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