TKO Group Holdings, in collaboration with Saudi Arabia's Turki Alalshikh and entertainment conglomerate Sela, announced a multi-year partnership to establish a new boxing promotion. This initiative aims to create a premier platform for both leading boxers and prospects in the sport.
TKO will serve as the managing partner, providing day-to-day operational expertise, management, and oversight of the new promotion. Executive leadership will be anchored by UFC President and CEO Dana White and WWE President and TKO Board Member Nick Khan.
This strategic move allows TKO to expand its presence in the combat sports landscape beyond mixed martial arts and professional wrestling. The partnership leverages TKO's proven capabilities in event management and content production to tap into the global boxing market.
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