UFC, the world's premier mixed martial arts organization, announced a new multiyear marketing partnership with Hpnotiq, the iconic blue liqueur. Hpnotiq will become an Official Partner of UFC.
Under the agreement, Hpnotiq will strategically activate its brand within a selection of UFC events in the United States, including all Fight Nights. This includes prominent brand placement inside the world-famous Octagon.
UFC and Hpnotiq will also collaborate on original content, such as a custom social series titled 'Iconiq Moments,' distributed through UFC's popular digital and social channels. This partnership aims to create epic experiences for a new generation of fans.
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