UFC, part of TKO Group Holdings, announced a new partnership with IBM, designating IBM as its Official Global AI Partner. This marks the first time UFC has established such a marketing category with a brand partner.
The core of this collaboration involves developing the UFC Insights Engine, built with IBM watsonx. This engine will leverage IBM's AI and data platform to provide real-time, in-depth analysis of live bouts, fighter tendencies, and projected match outcomes.
The UFC Insights Engine is expected to debut in early 2025, integrating branded insights, stats, and graphics across UFC consumer platforms, including Pay-Per-View broadcasts and social media channels. This aims to revolutionize analytics and information in live sports for millions of fans globally.
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