WWE, part of TKO Group Holdings, and Fanatics Betting and Gaming announced an exclusive multi-year licensing agreement. Fanatics Betting and Gaming will produce and distribute WWE-themed online casino games in the United States.
The officially licensed WWE online casino games are scheduled to launch at the end of July, coinciding with SummerSlam on August 2 and 3. These games will be available exclusively on Fanatics Casino in Michigan, New Jersey, Pennsylvania, and West Virginia.
This partnership expands the existing WWE-Fanatics collaboration, which already includes global e-commerce, licensed merchandise, and digital shows. It represents a new revenue stream for WWE by leveraging its brand in the growing online gaming sector.
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