Thermo Fisher Scientific announced the launch of the Thermo Scientific™ SureTect™ Beverage Spoilage Multiplex qPCR Assay on November 19 2025, in partnership with Coca‑Cola Europacific Partners. The new assay is part of the company’s SureTect PCR System and is designed to detect spoilage organisms early in the production process, helping beverage manufacturers reduce waste and improve product safety.
The assay is an industry‑first all‑in‑one quantitative PCR test that can identify more than 100 spoilage microorganisms—including yeast, mold, and bacterial strains—in a single run. By cutting testing time by up to 50 % and eliminating the need for multiple separate assays, the product addresses a critical pain point for beverage producers who traditionally rely on slower, more fragmented testing methods.
This launch expands Thermo Fisher’s footprint in the food and beverage testing market and creates a new revenue opportunity for its analytical instruments division. The division’s third‑quarter revenue grew in line with the company’s broader trend of expanding demand for laboratory instruments, and the new assay is expected to accelerate that growth by opening a high‑margin, high‑volume product line. The partnership with Coca‑Cola Europacific Partners—who previously collaborated on a PCR assay in 2023—provides immediate market validation and a ready customer base.
CEO Marc N. Casper highlighted the launch as part of Thermo Fisher’s broader strategy of “innovation and strategic execution.” He noted that the company’s “proven growth strategy” and “PPI Business System” enable it to deliver new solutions that meet evolving customer needs, underscoring the importance of the beverage spoilage assay in the company’s portfolio.
The assay’s rapid, comprehensive detection capability positions Thermo Fisher ahead of competitors in the beverage quality‑control space. By offering a single, validated test that delivers results in under 24 hours, the company can capture market share from firms that still rely on slower, multi‑step testing workflows. The product also aligns with industry trends toward real‑time monitoring and regulatory compliance, giving Thermo Fisher a competitive edge in a market that values speed, accuracy, and breadth of coverage.
Overall, the launch signals Thermo Fisher’s continued investment in high‑growth analytical solutions and reinforces its strategy to expand its presence in the food and beverage testing sector. The new assay is expected to contribute to the company’s revenue growth and strengthen its position as a leader in laboratory testing technology.
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