T‑Mobile has secured a multi‑year extension with the Formula 1 Heineken Las Vegas Grand Prix, elevating the carrier to the Regional 5G Innovation Partner for the sport. The agreement will see T‑Mobile deploy its nationwide 5G Advanced network and satellite‑to‑cell technology to support broadcast innovations, enhance fan engagement, and deliver real‑time data services to teams, broadcasters, and event organizers during the race week that runs from November 20 to 22.
Under the new terms, T‑Mobile will provide 5G‑connected solutions that power high‑definition live streams, interactive fan experiences, and low‑latency telemetry for the Formula 1 teams. The partnership also highlights the carrier’s satellite‑to‑cell capability, which extends coverage to remote areas of the Las Vegas circuit where traditional cell towers are limited.
The extension includes a commitment to expand the partnership to the United States Grand Prix at the Circuit of the Americas in Austin, Texas, beginning in 2026. This move will allow T‑Mobile to showcase its 5G technology across multiple North American venues and deepen its presence in the global motorsport arena.
Strategically, the deal positions T‑Mobile ahead of rivals such as AT&T and Verizon by demonstrating the commercial viability of its 5G network in a high‑density, high‑traffic environment. The partnership also serves as a platform for T‑Mobile to highlight its network slicing, advanced analytics, and AI‑driven services, reinforcing its image as a technology leader.
“Formula 1 in Las Vegas has defined a new era for the sport, and T‑Mobile has been a valued partner from day one,” said Emily Prazer, Chief Commercial Officer of Formula 1 and President and CEO of the Las Vegas Grand Prix. “Their technology, creativity and fan‑first mindset continue to elevate the race week experience — and we’re thrilled to expand this partnership as we look to the future.”
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