TNL Mediagene announced on June 24, 2025, a collection of new AI-based initiatives aimed at boosting productivity. This includes the launch of its AI Agent product, 'AI Audience + AI Creative,' which integrates language models and generative technologies to increase marketing process automation by up to 70%.
The company's proprietary AI-powered content translation and syndication system has processed over 5,000 articles since its deployment, with over 1,200 articles published in the last quarter requiring less than one hour of human editing on average. More than 50% of Roomie Taiwan's content in May utilized this AI-enabled workflow.
AI-driven cost reduction initiatives have led to a 5% reduction in group-level human capital intensity in May 2025 compared to the prior year. Additionally, an AI-driven third-party display ad optimization platform, introduced in early 2023, has resulted in a significant increase in Revenue Per Mille (RPM) per page view on some media.
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