TNL Mediagene announced on July 15, 2025, the launch of its TikTok Shop Japan e-commerce strategy, rolling out its clean beauty brand 7NaNatural. TikTok Shop officially launched in Japan on June 30, 2025, providing access to its 33 million monthly active users.
The company is among the first to utilize TikTok Shop in Japan, alongside other large Japanese and multinational companies. This strategy builds on TNL Mediagene's existing content commerce expertise, particularly through Gizmodo Japan.
TikTok Shop allows users to discover and purchase products directly within the TikTok app, including through videos and livestreams. This initiative provides a new and lucrative e-commerce avenue for TNL Mediagene to monetize its content and reach a broad audience.
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