TNL Mediagene’s media‑commerce arm, GIZMART, announced that its inaugural project, the Keychron Nape Pro campaign, closed with a gross merchandise value of ¥301,388,103, surpassing the ¥300 million threshold. The campaign launched on November 20 2025, reached ¥100 million in GMV within the first 12 hours, and concluded on December 31 2025 after 23,602 purchasers bought the trackball‑based device.
The Nape Pro was a joint effort between GIZMART and Keychron, with the product’s design originating from a personal project by Koichiro Amito of Gizmodo Japan’s editorial team. A prototype was showcased at the Tokyo Game Show in 2025, and the final product was sold through GIZMART’s live‑commerce platform, which leveraged Gizmodo Japan staff to host presentations. While the original article cited a 10.5 million‑strong audience across Japan and Taiwan, TNL Mediagene’s broader reach is approximately 45 million average monthly unique users, underscoring the campaign’s penetration into a sizable user base.
The milestone validates TNL Mediagene’s “media‑driven commerce” strategy, a key component of its diversification plan. Co‑founder and president Motoko Imada said the success “demonstrates the potential of a media‑driven commerce model that originates from editorial insight and delivers tangible value to users.” The company intends to apply the lessons learned to future product categories, positioning GIZMART as a scalable revenue engine that can offset high operating costs and a limited cash runway.
Financially, the company reported a 5.7 % revenue increase to $21.8 million in H1 2025 versus H1 2024, and FY2024 consolidated revenue rose 35.3 % to $48.5 million from FY2023. Despite these gains, TNL Mediagene’s cash burn remains rapid, and its financial health score is weak. The FY2025 revenue forecast of $49.1 million reflects continued growth expectations, but the company’s focus on GIZMART and AI initiatives signals a strategic shift toward higher‑margin, product‑centric revenue streams.
Looking ahead, TNL Mediagene plans to expand GIZMART into additional categories in 2026, while pursuing AI‑driven content licensing and enterprise analytics. The company’s 1‑for‑20 share consolidation to meet Nasdaq’s minimum bid price requirement and its ongoing investment in AI platforms illustrate a broader effort to strengthen its competitive position and improve profitability.
The Keychron Nape Pro campaign’s success marks a significant step for TNL Mediagene, showcasing the viability of its media‑commerce model and setting the stage for future growth initiatives.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.