Infobahn Inc., a subsidiary of TNL Mediagene, has been named the lead partner for the Japanese Ministry of Economy, Trade and Industry’s (METI) Program for Creating Global Fashion IP, a key component of Japan’s Cool Japan strategy to export cultural products worldwide.
Under the partnership, Infobahn will organize the “UNFOLDING” results‑presentation event scheduled for January 2026 in Tokyo and Kyoto, and will provide practical support for business development, including workshops, mentorship, and a digital showcase for creators to develop and commercialize fashion intellectual property.
The move places TNMG at the center of Japan’s effort to elevate fashion IP onto the global stage. By leveraging Infobahn’s expertise in content marketing and digital transformation, the company can help creators blend traditional craftsmanship with contemporary design, opening new licensing and monetization streams for TNMG’s media and e‑commerce platforms.
Strategically, the partnership aligns with TNMG’s broader goal of expanding its media and AI‑driven advertising capabilities into new verticals. It also strengthens the company’s presence in Japan’s creative ecosystem, giving it a foothold in a high‑value market that could drive long‑term revenue growth.
METI’s initiative is part of the broader Cool Japan program, which aims to boost Japan’s cultural exports. Infobahn’s role in coordinating the event and supporting creators positions TNMG to capture emerging opportunities and deepen its cross‑border media moat.
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