Toll Brothers opened its newest luxury home community, Bethany Farms, in the Five Forks area of Simpsonville, South Carolina, on December 18 2025. The development features single‑family homes on private, half‑acre lots with scenic views, offering one‑ and two‑story designs that range from 3,200 to more than 3,900 square feet. Floor plans include 3 to 5 bedrooms, 3 to 5 baths, and 2 to 4‑car garages, and the starting price now sits in the mid‑$700,000s, with the most expensive homes approaching $1.06 million.
Bethany Farms is part of Toll Brothers’ strategy to expand its luxury‑segment footprint in the southeastern United States. The company’s Q4 2025 earnings report showed revenue of $3.42 billion, a 3.2% beat over estimates, driven by strong demand in its core luxury markets. However, earnings per share fell to $4.58, missing the $4.89 consensus by $0.31, largely because of higher lot‑cost inflation and increased incentive spending that eroded the 27.1% adjusted gross margin from 27.9% in the prior year.
The company’s backlog of homes to be built fell 22% year‑over‑year to 22,000 units, reflecting a slowdown in demand even as the luxury segment remains relatively insulated from broader affordability pressures. Management noted that the backlog decline is a short‑term headwind but emphasized disciplined cost control and pricing power in the luxury market as key to maintaining profitability. CEO Douglas Yearley highlighted that the company is “executing well in a choppy environment” and remains focused on disciplined operations to maximize returns.
The opening of Bethany Farms adds a new inventory pipeline that supports Toll Brothers’ guidance for 10,300 to 10,700 home deliveries in fiscal 2026, with an expected adjusted gross margin of around 26%. The company’s guidance signals confidence in sustaining growth in the luxury segment while navigating macro‑economic headwinds such as rising mortgage rates and supply‑chain cost pressures.
The community’s amenities—an outdoor pool and cabana, a design studio for personalized home customization, and proximity to top‑rated schools and downtown Greenville—are designed to attract affluent buyers in the Greenville market, reinforcing Toll Brothers’ positioning as a premium builder in a competitive region.
Overall, the launch of Bethany Farms represents a significant operational milestone that aligns with Toll Brothers’ strategic focus on luxury homes, while the company’s recent earnings and backlog data provide context for its current market position and future outlook.
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