On January 14, 2026, Toll Brothers announced the addition of two new luxury home collections—Atley and Brookhaven—to its award‑winning Sterling Grove master‑planned community in Surprise, Arizona. The Atley Collection features three all‑new two‑story homes ranging from 2,021 to 2,439 square feet, with 4 to 5 bedrooms, 2.5 to 3 bathrooms, and 2‑car garages, priced from the mid‑$400,000s. The Brookhaven Collection offers three two‑story homes ranging from 2,449 to 2,892 square feet, with 5 bedrooms, 3 to 4 bathrooms, and 2‑car garages, priced from the low $500,000s.
The announcement also highlighted the debut of the brand‑new Bridgewater model home, which will open on January 17, 2026. The grand opening event will run from 11 a.m. to 4 p.m. and will feature complimentary food trucks, live entertainment, and model‑home tours. Toll Brothers’ Group President for Arizona, Bob Flaherty, emphasized that the new collections provide buyers with “beautifully designed homes in an exceptional master‑planned community,” underscoring the firm’s commitment to expanding its luxury inventory in high‑demand markets.
Toll Brothers’ Q4 2025 earnings provide context for the launch. The company reported $3.41 billion in revenue, up 5% year‑over‑year, and an adjusted EPS of $4.58, slightly below the $4.63 forecast. Adjusted gross margin for the quarter was 27.1%, a modest decline from 26.0% in Q4 2024. Management guided for fiscal 2026 deliveries of 10,300 to 10,700 homes, an average price of $970,000 to $990,000, and an adjusted gross margin of about 26%. The guidance reflects a cautious outlook amid soft demand in some markets, while the company continues to focus on its affluent customer base and high‑margin luxury segment.
Analysts have mixed views on the company’s guidance. Some highlight the strength of Toll Brothers’ margin and the resilience of its luxury portfolio, while others note potential delivery headwinds and the impact of a more competitive market. The company’s exit from the multifamily sector and its focus on land‑light, high‑margin projects are seen as strategic moves to improve profitability and operational leverage.
Sterling Grove already boasts lush parks, gardens, water features, miles of walking trails, and a Troon‑managed clubhouse with resort‑style pools, dining, a market, a spa, a fitness center, and year‑round social activities. The addition of the Atley and Brookhaven collections enhances the community’s appeal to affluent homebuyers seeking premium amenities and customizable design options, reinforcing Toll Brothers’ strategy of balancing build‑to‑order and spec inventory to optimize margins and velocity. The launch positions Toll Brothers to capture a growing segment of high‑income buyers in the Southwest and supports its broader goal of sustaining growth in a challenging housing market.
The event marks the first time Toll Brothers has introduced new luxury collections at Sterling Grove, signaling a continued commitment to expanding its high‑end product line and reinforcing its position as a leading luxury home builder in the United States.
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