Interactive Strength Inc. (NASDAQ:TRNR) announced on November 19, 2024, that Armah Sports Group's B_FIT brand is installing CLMBR units across three of its nine locations in Saudi Arabia. Armah Sports Group is a leading operator in the region with twelve locations and further concepts in development.
A further rollout of CLMBR units is being planned across Armah Sports Group's portfolio. The fitness market in Saudi Arabia has doubled since 2017 and is projected to double again by 2027, indicating significant growth potential.
This expansion into Saudi Arabia, through a key regional partner, demonstrates TRNR's strategic focus on international growth and capitalizing on burgeoning fitness markets.
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