Tesla CEO Elon Musk has appointed Omead Afshar, a longtime confidant, to a new vice president role overseeing sales and manufacturing operations in North America and Europe. Afshar joined Tesla in 2017 and previously worked in the CEO's office.
This strategic appointment comes as Tesla faces increasing competition in the electric vehicle market and cooling consumer demand in these key regions. The move aims to streamline operations and enhance market responsiveness.
Senior executives in North America and Europe will now report to Afshar, indicating a centralized effort to address operational challenges and drive efficiency in these critical markets.
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