ServiceTitan announced that Southern Home Services, a leading residential trade consolidator, has become the first enterprise‑size customer to adopt its Max program, a bundled suite of AI‑native Pro products that delivers end‑to‑end automation across demand generation, customer intake, dispatch, and job execution.
The Max program combines Marketing Pro, Scheduling Pro, Dispatch Pro, and Contact Center Pro into a single platform powered by ServiceTitan’s Atlas AI side‑kick. The integration enables real‑time data flow between marketing, scheduling, dispatch, and field operations, allowing a single view of every job from lead to payment.
Southern Home Services operates dozens of HVAC, plumbing, and electrical brands across the South, Midwest, and Mid‑Atlantic. By deploying Max, the company can automate its entire workflow, reduce manual friction, and free technicians, customer‑service reps, and business leaders to focus on high‑value tasks such as customer experience and strategic growth.
This partnership validates the scalability of ServiceTitan’s platform for complex, multi‑location operators and positions the company as a preferred solution for trade consolidators. The win signals that the Max program can handle the operational complexity of large, geographically dispersed businesses, potentially accelerating adoption among other enterprise‑size players in the industry.
Vahe Kuzoyan, President and Co‑Founder of ServiceTitan, said, “The customer momentum we’re seeing to adopt transformational outcomes powered by AI is undeniable, and Southern Home Services is leading the charge.” Bryan Benak, CEO of Southern Home Services, added, “AI is a driving pillar of our growth strategy, and embedding it into our operations allows our technicians, CSRs, and business leaders to work more efficiently and focus on delivering a reliable, high‑quality experience to every homeowner.”
The adoption underscores ServiceTitan’s focus on AI‑driven automation as a new growth engine. While specific financial impacts are not disclosed, the partnership is expected to generate incremental revenue and reinforce the company’s trajectory toward scaling its AI platform across larger markets.
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