Informa TechTarget announced a strategic partnership and integration with Salesloft, a leading Revenue Orchestration Platform, on June 23, 2025. This collaboration is designed to help mutual customers build and accelerate their sales pipeline by efficiently identifying and effectively engaging prospects in an active buying journey.
The new integration empowers sales teams by automatically delivering Informa TechTarget’s active, permissioned contacts into topically aligned Salesloft cadences. This helps sellers engage the right people with the right message at the right time, aiming to convert more interest into opportunities.
Key benefits include precision targeting using person-level intent data, accelerated engagement by reducing the time between intent signals and sales outreach, and higher conversion rates through personalized outreach based on deep insights into buyer needs. The integration is available now to current Priority Engine Sales subscribers at no additional cost.
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