Informa TechTarget announced a strategic partnership and integration with Outreach, a workflow-first sales execution platform, on June 9, 2025. This collaboration is designed to help mutual customers build and accelerate their sales pipeline by efficiently identifying and effectively engaging prospects who are in an active buying journey.
The new integration empowers sales teams by automatically adding Informa TechTarget’s Active Prospects directly into topically aligned Outreach sequences. This reduces the time from intent signal to sales outreach, enabling representatives to connect with warm contacts when they are actively researching relevant topics and solutions.
Key benefits include increased efficiency and improved focus through precise, person-level intent data, timely engagement with continuously identified prospects, and improved conversion rates due to deep, real-time insights that enable personalized outreach. The integration is available now to current Priority Engine Sales subscribers at no additional cost.
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