Informa TechTarget announced on February 27, 2025, that it has been named a Leader in Forrester Research, Inc.'s February 2025 report, 'The Forrester Wave™: Intent Data Providers For B2B, Q1 2025.' The report evaluated fifteen vendors across 21 criteria, assessing their current offering and strategy.
The company received the highest possible scores in 12 of the 21 criteria, including Vision, Innovation, Uniqueness of signals, Accuracy and noise filtering, Geographic coverage, Buying cycle analysis, Buying group prediction, and Reporting and data visualization. This highlights the strength and breadth of its intent data capabilities.
Additionally, Informa TechTarget was recognized as a 'Customer Favorite' among all evaluated vendors, with customers citing 'exceptional levels of customer support and partnership.' This independent validation reinforces the value of its proprietary content model and Priority Engine™ platform in delivering precise, contact-level intent insights to B2B technology companies globally.
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