TechTarget, Inc. announced the availability of Priority Engine™ Demand, a new module integrated into its Priority Engine intent platform. This new offering is designed to help B2B enterprise technology organizations transition from a single-contact Marketing Qualified Lead (MQL) approach to a Qualified Buying Group strategy, aiming to create more account opportunities and accelerate deal closures.
The module unifies four key TechTarget capabilities: account-level purchase intent insights, access to a proprietary audience of over 32 million opted-in contacts, content syndication and lead generation services, and data integration solutions. These features enable clients to engage and convert active buying groups into opportunities more effectively.
Priority Engine Demand is set to roll out to existing Priority Engine customers starting in November 2024. This launch is the first of several planned throughout 2025, all designed to further operationalize buying group-oriented go-to-market approaches for clients.
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