Fresha, a leading global booking platform for the beauty and wellness industry, has significantly enhanced its customer engagement by adopting Rich Communication Services (RCS) messaging, powered by Twilio and Google. This upgrade from traditional SMS has led to measurable business growth and deeper customer trust.
The transition to RCS resulted in a 41.3% read rate on appointment messages and a 7.1% increase in customer reviews for Fresha, which facilitates over 700,000 appointments daily across 120 countries. RCS offers secure, branded communications with rich media and interactive buttons, transforming standard notifications into trusted conversations.
Fresha, a Twilio customer since 2016, seamlessly deployed RCS with no code changes through Twilio's API, integrating it with other channels like WhatsApp, email, and voice. This success story demonstrates how Twilio's technology enables businesses to build stronger relationships and improve operational efficiency by delivering personalized and trusted communications.
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