Twilio announced the global general availability of Rich Communication Services (RCS) messaging, marking a significant advancement in business messaging since SMS. RCS is now accessible to over 349,000 active customer accounts through Twilio's Programmable Messaging and Verify APIs.
This launch enables brands to send branded, verified messages with rich interactive features, addressing rising messaging fraud and consumer skepticism. Twilio's 2025 State of Customer Engagement Report indicates that 88% of consumers are more likely to buy when engagement is personalized in real time.
Businesses utilizing RCS through Twilio's platform have experienced a 32% increase in customer engagement and conversion rates compared to traditional SMS messaging, according to a Futurum Research study. This enhanced trust and interactivity are crucial for transactional communications, marketing campaigns, and customer service.
Following Apple's support for RCS on iPhones starting with iOS 18.2 in December 2024, Twilio's RCS messaging is now available across 20+ countries and 55+ carriers, ensuring widespread enterprise adoption. Existing Twilio Messaging customers can upgrade without code changes, and new customers can implement both SMS and RCS through a single API integration.
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