Twilio announced a multi-year partnership with Chelsea Football Club, positioning Twilio as an official supplier for the club. This collaboration aims to enhance Chelsea’s fan engagement both in the stadium and through digital experiences.
The partnership will leverage Twilio Segment, the company's customer data platform (CDP), to provide Chelsea with deeper insights into its 615 million global fan base. This will enable the creation of highly personalized experiences, such as tailored promotions and content.
By fostering stronger relationships and personalizing fan interactions, the partnership is expected to be invaluable as Chelsea expands internationally and strengthens its women's game. This agreement highlights the strategic importance of data-driven customer engagement in the sports industry.
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