Twilio announced the public beta availability of Linked Audiences in Twilio Segment for Amazon Redshift at AWS re:Invent 2024. This integration aims to empower mutual Twilio Segment and AWS customers to build audiences, enrich customer profiles, and scale personalization efforts.
The enhancement makes it easier for businesses to leverage their customer data within Amazon Redshift for more precise targeting and engagement. This strategic move strengthens Twilio's Customer Data Platform (CDP) capabilities and its interoperability with leading data warehouse solutions.
By facilitating seamless data integration and audience creation, Twilio is enabling customers to derive greater value from their customer data. This initiative supports Twilio's broader strategy of unifying communications with contextual data to deliver personalized customer experiences.
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