Thumzup Media Corporation is nearing completion of developing video capabilities for its proprietary ad tech platform, which will facilitate integration with Instagram Reels. Previously, the mobile app only supported single-photo posts on Instagram.
The platform has already facilitated over 23,000 single-photo posts and paid creators approximately $230,000. The addition of video is expected to unlock greater earning potential for users and provide advertisers with access to Instagram Reels' audience of over 726 million unique users.
This strategic enhancement aims to accelerate Thumzup's growth by catering to advertiser preferences for Instagram Reels, which reportedly receive 22% more interaction than standard video posts, potentially leading to more in-video purchases.
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