On October 15, 2025, Thumzup Media Corporation (NASDAQ: TZUP) announced that it is actively exploring and developing the integration of Dogecoin (DOGE) as an alternate payout mechanism for users of its Thumzup app. The announcement was made in a press release issued on October 16, 2025, and the company stated that the initiative is intended to strengthen its rewards infrastructure and expand its creator monetization model across broader geographies.
The company explained that introducing DOGE would allow it to bypass traditional banking rails, reduce transaction costs, and enable near‑instant settlement of micro‑payments across borders. By leveraging DOGE’s low‑value transfer design, Thumzup aims to preserve more reward value for creators and improve user satisfaction and participation in its platform.
Thumzup clarified that DOGE is intended to complement, not replace, its existing cash reward system. The company has not committed to a firm timeline for deployment; any rollout would be phased and contingent on successful technical validation, regulatory guidance, and pilot testing. The move builds on the company’s broader digital‑asset strategy, which includes Bitcoin holdings and board‑approved exposure to other leading cryptocurrencies.
The initiative could materially impact Thumzup’s cost structure and competitive positioning by lowering payout expenses, accelerating settlement times, and attracting a crypto‑savvy creator base. If successfully implemented, the integration may enhance the company’s appeal to advertisers seeking low‑friction, cross‑border reward solutions and could provide a differentiator in the crowded influencer‑marketing market.
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