United Airlines has introduced a new pre‑order system that allows economy passengers on flights longer than 1,190 miles to select fresh meals—such as burgers, sandwiches, and snack boxes—via the airline’s website or mobile app. The service is available on all U.S., Canada, Mexico, and Caribbean routes and will become the sole method for purchasing fresh entrees in economy cabins beginning March 1 2026.
Passengers can place orders up to five days before departure and must finalize their selection no later than 24 hours before the flight. By knowing the exact number of fresh items needed in advance, United can streamline its catering operations, reduce excess inventory, and cut waste. The airline estimates that the new process will keep more than 100,000 pounds of unused food out of landfills each year.
United’s move is part of a broader sustainability and digital‑retail strategy. The company plans to expand the menu in the summer with salads, gourmet sandwiches, and premium beverages, further enhancing the in‑flight experience while supporting its food‑waste reduction targets. The pre‑order system also builds on the success of a similar program in premium cabins, which reportedly increased customer satisfaction by nearly 40% on domestic flights.
"We’re continuing to invest in meaningful improvements to our onboard food and beverage program, with a focus on quality, consistency and customer choice," said Aaron McMillan, managing director of hospitality programs. The quote underscores United’s commitment to elevating the economy‑class experience and leveraging technology to deliver personalized service.
The initiative is expected to generate ancillary revenue from pre‑ordered meals, improve operational efficiency by reducing catering costs, and strengthen United’s ESG profile. By aligning customer choice with sustainability goals, the airline positions itself competitively in a market where passengers increasingly value both convenience and environmental responsibility.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.