Uber announced on November 28, 2024, the launch of teen accounts across all UK cities served by its ride-hailing app. This new offering allows parents to create accounts for their children aged 13-17, with features enabling parents to track their children's journeys. The service was previously trialed in the U.S. and Canada.
The introduction of teen accounts aims to expand Uber's user base by catering to a younger demographic while addressing parental safety concerns. Key features include real-time trip tracking, ride monitoring, and direct communication with the driver. This initiative reflects Uber's strategy to make its platform accessible to more users while prioritizing safety.
This product launch is expected to drive future growth by integrating younger users into the Uber ecosystem. By providing a controlled and monitored environment for teen rides, Uber is enhancing its appeal to families. The expansion of such specialized accounts demonstrates Uber's commitment to diversifying its service offerings and user segments.
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