Israeli automotive startup REE Automotive announced expectations of up to $770 million in revenue by 2030 from a licensing deal for its autonomous vehicle technology. U-Haul is identified as one of REE's existing customers, alongside French planemaker Airbus. REE's technology enables software-defined vehicles and simplifies wiring for self-driving capabilities.
REE Automotive has signed a preliminary deal with an unnamed company to license its technology for producing thousands of self-driving passenger vehicles starting in 2027. U-Haul's association with REE suggests its interest in or potential future adoption of advanced vehicle technologies. This aligns with evolving vehicle landscapes and regulatory pressures.
While U-Haul is a customer, this announcement is from REE Automotive and does not detail any new specific agreements or investments by U-Haul. However, it indicates U-Haul's engagement with innovative solutions in the automotive sector. This could contribute to long-term fleet modernization and operational efficiency.
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