The Magnum Ice Cream Company, Unilever's ice cream business set to publicly list in November, plans to use Chilean start-up NotCo's artificial intelligence. This AI will be used to reformulate products and create new ones, as announced on September 22, 2025.
This strategic move aims to address some of the industry's "most complex growth and innovation challenges." Leveraging AI for product development can lead to more efficient and consumer-appealing innovations for the demerged entity.
The adoption of AI technology underscores the new company's commitment to innovation and maintaining a competitive edge in the ice cream market. This initiative is expected to drive future product development and market differentiation.
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